BYU Continuing Education
Elevated BYU Continuing Education's digital outreach through a multi-faceted marketing strategy, integrating SEO, email marketing, and targeted Google and Meta Ads to boost enrollment and engagement.
The digital marketing campaign for BYU Continuing Education was a strategic endeavor aimed at expanding their reach and enhancing their engagement with prospective and current students. At the forefront of this initiative was the implementation of an advanced SEO strategy, designed to improve their website's visibility in search engine results, thereby increasing organic traffic and prospective student inquiries. This involved optimizing website content with relevant keywords, enhancing site structure for better user experience, and creating valuable content that addresses the interests and needs of their target audience.
Complementing the SEO efforts, a robust email marketing campaign was developed to nurture leads and keep students informed about upcoming courses, events, and opportunities. By segmenting email lists based on interests and previous engagements, each message was tailored to resonate with its recipients, fostering a sense of community and personalized attention. In parallel, carefully crafted Google Ads and Meta Ads campaigns targeted specific demographics, leveraging the power of detailed analytics to refine ad strategies and maximize ROI. These ads were designed to capture attention and direct traffic to key landing pages, effectively increasing conversions and enrollments.